Hi There!

I am Robbert Elshout,

I help companies and organizations to develop successful digital products. To create value I align customer needs, business goals and IT capabilities. I've been doing this for websites and apps for more than 15 years.

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My Story

Far far away, in the Limburg hills, I grew up facinated by everything online related. It inspired me to start my own company (playmedia.nl) to create websites in the mid 2000s.

I quickly found out, I am no solo entrepreneur. I enjoy working with others.

Progressing into my professional carreer I quickly came to realize the Product Owner role is what I do best. It combines my interest in technological solutions, with business goals and customer needs.

After working in several companies I decided to explore the world of freelancing. It gives me freedom to take on different assignments and maximize my value with short term goals to reach.


I strongly belief a Product Owner should have a toolbox full of skills. Ranging from people skills to knowledge of technology. Below are skills I consider the most important for my role:





Vision & Strategy


Stakeholder mgmt


Business analysis


Technical Product


Design Thinking


Data driven


Work experience

Product Owner

2020-2021 Rijksoverheid

Leading multidisciplinary scrum team working on Platform Rijksoverheid Online (including rijksoverheid.nl, defensie.nl and 600+ other websites). Implementing Scaled Agile Framework to provide maximum business value with several of development teams.

Sr. Product Owner

2020 SmartLockr

Leading 2 multidisciplinary scrum teams (IT & UX) working from Amsterdam, Pune (India) and Novi Sad (Serbia) developing an e-mail data protection platform (Outlook Add in, Web portal & API).

Product Owner Grip app

2015 - 2019 ABN Amro Bank

Working on Personal Finance Management app (Grip) to give users get overview and insight in their daily finances.


happy consumers reached


Sprints completed


Cups of Coffee

My Latest Work


Product Owner App Platform team


Product Owner in SAFe Framework


Product Owner of Cybersecurity platform

ABN Amro

Product Manager for Grip app

ABN Amro

Product Owner for PSD2 Multibanking
My Blog

Most recent

Feb. 10, 2022 2 Comments

Don't hire freelance Product Owners?

I met two old colleagues the other day. I told them I was changing jobs and starting as a freelance Product Owner. After congratulating me on the step to entrepreneurship, one of them told me something that struck me: “I think a Product Owner should always be internal”.

soon 0 Comments

More to come

I've got so many ideas, but so little time to write them down. Will add another blog soon!

Contact me

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Located Utrecht, the Netherlands